Why Your Home Isn’t Selling and How To Fix It

By Shawn Hermosillo

Shawn Hermosillo, founder of Hermosillo Real Estate Group (HRE), is a Sonoma County native with deep roots in the community and a passion for real estate.

Ever find yourself staring at your “for sale” sign, wondering why your home hasn’t sold yet?

There could be several reasons for this. However, many homeowners face the same obstacles, and with a few essential adjustments, you can make your home the one buyers won’t want to miss. Here’s what you need to do:

1. Show your home’s best side. When it comes to selling, how your home looks—online and in person—matters big time. Buyers form quick opinions based on photos, curb appeal, and staging. A cluttered, outdated, or uninviting space might cause them to move on to the following listing without a second thought.

Think about the power of decluttering, freshening up with a coat of paint, or adding simple decor touches that make your home feel more open, modern, and appealing. Investing in these minor improvements creates a welcoming environment where buyers can picture themselves living and thriving.

2. Price it right. Setting the right price is crucial. Pricing can make or break your listing. If your home is priced too high, potential buyers might skip it; price it too low, and they may think something’s wrong with it.

How do you find that magic number? Get a professional market analysis considering recent sales of similar homes in your area. A competitive, well-informed price will quickly draw in buyers and motivate offers.

3. Make it accessible. Even a beautifully staged, well-priced home can get overlooked if it’s hard to visit. Buyers might skip it altogether if showing times are limited or hard to coordinate. To maximize your chances, make your home available for viewings during peak hours—ideally, between 8 a.m. and 6 p.m., seven days a week. By keeping your home accessible, you increase the chances for more showings and more interested buyers.

Selling a home doesn’t have to be a guessing game. Take a fresh look at your home, tweak the details, and you’ll be on your way to a faster, more profitable sale.

If you’re ready to make these changes and see the results, I’m here to help you every step of the way. Contact me at 707-591-0570 or hermosillogroup@gmail.com, and let’s turn your listing into one that gets buyers excited and moves you toward your next adventure.